Misoo (pronounced: my • sue) is a refreshing, all natural, family of aperitivo-style beverages. Offered in 3 distinct styles; a wine-based aperitivo, a canned ready-to-drink spritz cocktail and a brand new bitter aperitivo! This is the first of many brands and spirits released from the Here’s to us collective, and group of four great friends on a mission to build brands & products that celebrate the things you do – and the people you do them with. Cultivating good times wherever they go.

Website // Misoo Instagram // @drinkmisoo

Here’s to Us Partners: Shawn Vallera (design and branding), Stephen Vallera (Marketing and partnerships), Michael McAvena (product development) and Soo Choi (Operations)

Centuries of time went into making the amazing liquid within each bottle of The Glenlivet single malt scotch. To celebrate that craft, we wanted to get people to savor the moments where you can sit back and connect with the world around you, the people you are with and the scotch in your glass. So, we created the campaign Getaway with The Glenlivet, a call to consumers to take the time to savor all of life's simple pleasures. No more "rain checks" or "next times," we set out to clear the way for people to get out there and savor it all. 

The Team at Walton Isaacson developed the campaign and worked with partners such as GQ, Golf Digest and WIRED to deliver the message. 

CREDIT: Matt Weiner (Creative Director), Krystle Smothers (Copy), Tim Rocklage (Art) 

The Highly awarded Chicago based chef, Stephanie Izard, had an idea to launch her own line of cooking sauses and spices that will help the at-home cook create dishes with the same flavor and fun as a going out to a restaurant. Her and her team turned to the team at Walton Isaacson to help her redesign her fun-filed line of full-flavor cooking essentials. The brand was created to not only reflect the bold and imaginative flavors — but also the personality of the chef herself. Bright bold colors, whimsical illustrations and an identity that was as fun to make as it was to cook with. The team and I created the full branding from logo to package design to brand persona. And we couldn’t have been more pleased!

CREDIT: Matt Weiner (ECD), Tim Rocklage (Design), Krystle Smothers (Copy), Photography (This little Goat)

We were approached by a local Chicago based charity that raises money to ensure that women across the city will have a safe place to sleep if they are facing domestic violence. The team at Purple created an identity and campaign system that highlights the fact that in a city of almost 3 Million people, there are only 150 beds for these women to have a safe haven. (Spec work represented)

Logo is made up of exactly 150 dots — representing the number of safe havens in this city. A call to action upon itself to have more.

CREDIT: Chris Julcher (ECD), Matt Feloni (Co-Creative)

With So many product mis conceptions out there, J&J decided to create an informative but entertaining content series that highlighted all of the science and research that goes into each and every one of their products to make it safe for all consumers.

I was responsible for the illustrations and worked with an animator to bring it all to life.

CREDIT: Utopic (Motion Graphics), Amanda Mattos (Copy)

After 8 long years of research and development, Nike launched it's greatest running shoe innovation to date, The Nike Epic React. Nike turned to the team at Walton Isaacson to help them launch this bouncy, springy, full-of-life shoe in the Chicago market. The team and I created a full activation campaign which included ideation and concept development of a bad-ass experiential event with an immersive treadmill running class, as well as development of a fully integrated social campaign that not only promoted traffic to the event, but also highlighted Chicagoans who embody the spirit and energy of the shoe itself.  

CREDIT: Matt Weiner (Creative Director), Fernanda Burgel (Co-ACD), Zach Basten (Art), Dave Bush (Copy)

Country Financial partnered with the team at Walton Isaacson to help them launch a brand new campaign, Take Simple Steps. The campaign was there to let the consumer know that their financial future isn't such a big and scary thing when you partner with Country Financial and take smaller, more simple steps to achieving your financial goals. We kicked off the campaign with product TV spots that highlight the time it takes to build that financial security and happiness. We also set out to convey the simple joys in life and how being financially successful isn't the same for everyone. 

CREDIT: Matt Weiner (Creative Director), Kevin Simcox (Copy Writer), Timmy Parker (Art Director), Flower Shop (Production), Nate Luke (Director)

Jim Beam Jacob's Ghost White Whiskey is the first clear whiskey in the Jim Beam portfolio, It has all the mix-ability as vodka...with a lot more character. The team at PROOF developed this campaign to show the versatility of the liquid, and show its place in the world of cocktail culture. 

CREDIT: Craig Neidermaier (Creative Director), Phil St Aubin (Copy) Scott Pitts (Photographer)

KitchenAid has been a proud partner of Susan G. Komen for 14 years. But the brand’s Cook For The Cure Program was no longer achieving the levels of consumer engagement and retailer support the brand hoped for. The brand turned to the team at Catapult to developed a program that leveraged the consumer’s passion for cooking, their love of sharing their creative endeavors, and their desire to support causes in a meaningful way. The program was simple: BAKE cupcakes, SNAP a photo and SHARE socially to trigger a $1 donation.

KitchenAid not only reached their goal of raising $10,000, but they also gained the voices and support from thousands of consumers nationwide as they helped support the cause together. The program continues to be a success for KitchenAid.

AWARDS: Campaign won both a Reggie and PRO Award in 2016

CREDIT: Sarah Davis (GCD), Jon Meitus (Creative Director), Craig Hester (Copy), Case Study (Catapult Chicago)

bp made world headlines transitioning from an international oil company into an integrated energy company. So, how could the company impress upon stakeholders the total impact of this new ambition?

bp set an ambition of going net zero by 2050 or sooner, and helping the world get there too. Our results needed to measure the environmental, societal and economic impact of this new integrated energy model. The team at Purple helped bp transition to a better storytelling experience: a custom, interactive digital website, the Energy Orb. Not only did we create this digital experience, but also included the production of four bespoke marquee videos sharing the company’s transformation.

CREDIT: Rebecca Zdarsky (Copy & CD), Jillayne Smyth (ECD), Gladeye (Web Development)

Close your eyes. What brand comes to mind when you think of the #1 selling party cup? Did you think of Hefty? Didn’t think so. But it’s true, and Hefty came to the team at Walton Isaacson to help them spread the word. We needed to create something that stopped people in their tracks and gave them a reason to think differently of Hefty. So we put on one of the most outrageously fun stunts you will ever witness. 

We placed a Hefty Party Cup in the middle of a busy Chicago Park, and waited for some brave soul to pick it up. When they did, they were bombarded by one of the weirdest, wackiest parties ever. This party was chock full of things like sumo wrestlers, a full drum line band, giant over-sized hamster balls, a way-too-muscular body builder who benches nothing but Hefty Party cups, oh…and a guy dressed as a lobster…’cus why not? 

With the help of Onion Labs, we changed 6 unaware Chicago park go-ers into the ultimate Hefty Party Starters, and their lives were never the same again. 

CREDIT: Matt Weiner (Creative Director), Tim Rocklage (Art), Krystle Smothers (Copy), Onion Labs (Production)

Jim Beam Signature Craft is one of the first hand-crafted, ultra-premium bourbons in the Jim Beam portfolio, it is a drink best sipped in a lush velvet wing-back chair, in a dark mahogany room with an expensive cigar burning end-to-end. Its a Bourbon you pour when you want to enjoy the finer things in life, and master the moment you are in. The team at PROOF developed a print campaign that transported the consumer to the locations where this cocktail is best enjoyed, and gave them a reason to drink a bourbon with as much character as they have. 

CREDIT: Craig Neidermaier (Creative Director), Phil St Aubin (Copy), Jay Scott Baker (Photographer)

My sister was set to open up her own bake shop in Chicago. She wanted a brand and identity that reflected her style of baking as well as her love for all things 80 & 90's pop-culture. I developed a brand that took inspiration from the song lyrics of her favorite songs and "whipped them up" to give them those strong bakery vibes.

Courvoisier wanted to show that their consumers are individuals, that they don't need to follow the trends or go along with the crowd to have great experiences. The team at PROOF set out to visually show that individualistic nature with a representative design campaign that explodes past the lines and breaks the rules. We asked consumers to "Show their Colors" -- in return we exposed ours too. 

CREDIT: Beth Positano (Creative Director), Mary Bunker (Copy)

Cruzan Rum had the big opportunity to be a part of the South Beach Food and Wine Festival. They asked the team at PROOF to create a Cruzan beach bar oasis that cut through the sea of boring branded booths. Inspired by a traditional weathered beach bar you would find in the Caribbean, we created a place where festival go-ers could dance, drink, hang out and have an overall great time. Every aspect of the experience was an opportunity to take a photo and share socially, giving the brand a ton of organic content.

The creative team at PROOF wanted to do something that flexed our creativity and used our skills to give back to our community. So my co-worker Bryan Dixon and I set out to put-on our very own art show where all proceeds would go towards charity. So, using our brands as inspiration, we all took pen to paper and designed artistic silk-screened posters that hung proudly in our show. Within 2 days, we sold out of all stock of posters and proudly raised over 8 thousand dollars to help those in need. The art show was such a success that it became an annual event within the walls at Beam Suntory and has continued to raise money to various charities every year. 

CREDIT: Bryan Dixon (Co creator of the event), Tyler Deal (screen printer at Idiot Pull)

To celebrate the grand opening of the Jim Beam American Stillhouse in Clermont Kentucky, The team at PROOF developed and designed three years of limited edition bottles of Jim Beam that would be sold exclusively at the distillery experience. The designs were meant to evoke the sights, smells and textures you will see and interact with on the tour. Each bottle was hand-signed and numbered by Jim Beam Master Distiller Fred Noe himself!

Bottles were also featured on the dieline! 

Miracle-Ear knew that admitting that you may suffer from hearing loss is daunting and is sometimes looked at as a negative part of life. The team at Wunderman was tasked with creating an intergrated campaign that helped break down the many barriers that hinder people from getting their hearing tested. We set out to highlight their lives after they are able to hear clearly again, leading to a campaign that feels bright, hopeful and optimistic. 

Credit: Zach Crantz (Copy), Greg Auer (Creative Director), Attaboy Studios (Direction,Animation), Utopic (Direction, Animation)

KitchenAid launched a new line of high performance blenders, and they tasked the team at Catapult design the tech-forward packaging and create a family look for the different tiers of blender power. 

We wanted to give the product a more premium design ascetic and inform the consumer of the advances in performance and technology. We designed the packs to have a clean look on shelf, and stand out from the other packs in the category.