We were approached by a local Chicago based charity that raises money to ensure that women across the city will have a safe place to sleep if they are facing domestic violence. The team at Purple created an identity and campaign system that highlights the fact that in a city of almost 3 Million people, there are only 150 beds for these women to have a safe haven. (Spec work represented)
Logo is made up of exactly 150 dots — representing the number of safe havens in this city. A call to action upon itself to have more.
CREDIT: Chris Julcher (ECD), Matt Feloni (Co-Creative)
