KitchenAid launched a new line of high performance blenders, and they tasked the team at Catapult design the tech-forward packaging and create a family look for the different tiers of blender power.
We wanted to give the product a more premium design ascetic and inform the consumer of the advances in performance and technology. We designed the packs to have a clean look on shelf, and stand out from the other packs in the category.
