KitchenAid has been a proud partner of Susan G. Komen for 14 years. But the brand’s Cook For The Cure Program was no longer achieving the levels of consumer engagement and retailer support the brand hoped for. The brand turned to the team at Catapult to developed a program that leveraged the consumer’s passion for cooking, their love of sharing their creative endeavors, and their desire to support causes in a meaningful way. The program was simple: BAKE cupcakes, SNAP a photo and SHARE socially to trigger a $1 donation.
KitchenAid not only reached their goal of raising $10,000, but they also gained the voices and support from thousands of consumers nationwide as they helped support the cause together. The program continues to be a success for KitchenAid.
AWARDS: Campaign won both a Reggie and PRO Award in 2016
CREDIT: Sarah Davis (GCD), Jon Meitus (Creative Director), Craig Hester (Copy), Case Study (Catapult Chicago)
