Country Financial partnered with the team at Walton Isaacson to help them launch a brand new campaign, Take Simple Steps. The campaign was there to let the consumer know that their financial future isn't such a big and scary thing when you partner with Country Financial and take smaller, more simple steps to achieving your financial goals. We kicked off the campaign with product TV spots that highlight the time it takes to build that financial security and happiness. We also set out to convey the simple joys in life and how being financially successful isn't the same for everyone.
CREDIT: Matt Weiner (Creative Director), Kevin Simcox (Copy Writer), Timmy Parker (Art Director), Flower Shop (Production), Nate Luke (Director)
