bp made world headlines transitioning from an international oil company into an integrated energy company. So, how could the company impress upon stakeholders the total impact of this new ambition?
bp set an ambition of going net zero by 2050 or sooner, and helping the world get there too. Our results needed to measure the environmental, societal and economic impact of this new integrated energy model. The team at Purple helped bp transition to a better storytelling experience: a custom, interactive digital website, the Energy Orb. Not only did we create this digital experience, but also included the production of four bespoke marquee videos sharing the company’s transformation.
CREDIT: Rebecca Zdarsky (Copy & CD), Jillayne Smyth (ECD), Gladeye (Web Development)
