Jim Beam Jacob's Ghost White Whiskey is the first clear whiskey in the Jim Beam portfolio, It has all the mix-ability as vodka...with a lot more character. The team at PROOF developed this campaign to show the versatility of the liquid, and show its place in the world of cocktail culture.
CREDIT: Craig Neidermaier (Creative Director), Phil St Aubin (Copy) Scott Pitts (Photographer)