Miracle-Ear knew that admitting that you may suffer from hearing loss is daunting and is sometimes looked at as a negative part of life. The team at Wunderman was tasked with creating an intergrated campaign that helped break down the many barriers that hinder people from getting their hearing tested. We set out to highlight their lives after they are able to hear clearly again, leading to a campaign that feels bright, hopeful and optimistic.
Credit: Zach Crantz (Copy), Greg Auer (Creative Director), Attaboy Studios (Direction,Animation), Utopic (Direction, Animation)
