After 8 long years of research and development, Nike launched it's greatest running shoe innovation to date, The Nike Epic React. Nike turned to the team at Walton Isaacson to help them launch this bouncy, springy, full-of-life shoe in the Chicago market. The team and I created a full activation campaign which included ideation and concept development of a bad-ass experiential event with an immersive treadmill running class, as well as development of a fully integrated social campaign that not only promoted traffic to the event, but also highlighted Chicagoans who embody the spirit and energy of the shoe itself.
CREDIT: Matt Weiner (Creative Director), Fernanda Burgel (Co-ACD), Zach Basten (Art), Dave Bush (Copy)
