Courvoisier wanted to show that their consumers are individuals, that they don't need to follow the trends or go along with the crowd to have great experiences. The team at PROOF set out to visually show that individualistic nature with a representative design campaign that explodes past the lines and breaks the rules. We asked consumers to "Show their Colors" -- in return we exposed ours too.
CREDIT: Beth Positano (Creative Director), Mary Bunker (Copy)
