Jim Beam Signature Craft is one of the first hand-crafted, ultra-premium bourbons in the Jim Beam portfolio, it is a drink best sipped in a lush velvet wing-back chair, in a dark mahogany room with an expensive cigar burning end-to-end. Its a Bourbon you pour when you want to enjoy the finer things in life, and master the moment you are in. The team at PROOF developed a print campaign that transported the consumer to the locations where this cocktail is best enjoyed, and gave them a reason to drink a bourbon with as much character as they have.
CREDIT: Craig Neidermaier (Creative Director), Phil St Aubin (Copy), Jay Scott Baker (Photographer)
