Centuries of time went into making the amazing liquid within each bottle of The Glenlivet single malt scotch. To celebrate that craft, we wanted to get people to savor the moments where you can sit back and connect with the world around you, the people you are with and the scotch in your glass. So, we created the campaign Getaway with The Glenlivet, a call to consumers to take the time to savor all of life's simple pleasures. No more "rain checks" or "next times," we set out to clear the way for people to get out there and savor it all.
The Team at Walton Isaacson developed the campaign and worked with partners such as GQ, Golf Digest and WIRED to deliver the message.
CREDIT: Matt Weiner (Creative Director), Krystle Smothers (Copy), Tim Rocklage (Art)
